Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Among the most influential manner properties in the world. Its global achievement wasn't crafted by classic promoting or mainstream tendencies, but through a Daring philosophy: problem the norm, break conventions, and Enable originality talk louder than reputation. This unconventional method turned the inspiration for CDG’s globally enlargement.
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CDG received international focus by presenting garments that turned down conventional Concepts of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the curiosity of world vogue editors and buyers early within the eighties.
This world wide visibility strengthened the CDG Hoodie identify and captivated faithful customers from each corner of the globe.
The 1995 "Snooze" assortment consisted of striped pajamas "bearing prints of identification figures and marks of military services boot prints".[thirty] Contemporaneous media protection juxtaposed visuals of the gathering with visuals taken at Auschwitz focus camp, and the controversy received international protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The manufacturer's title was motivated by Françoise Hardy's 1962 tune "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("similar to the boys and girls my age").
The 2006 autumn/winter selection addressed the strategy on the persona,[15] the various ways to current a single's self to the planet. Fusing personalized menswear with feminine things including corsets and flower printed dress fabrics, Persona was A different assortment that combined the feminine Along with the masculine.
CDG developed a powerful distribution process by placing its products and solutions in prime luxury suppliers like Dover Street Current market, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model access to elite shoppers globally whilst preserving its inventive integrity.
In 2017, the organization released a brand new fragrance, Comme Des Garcons Concrete, and marked its start in the US by using a dinner curated with the artist and chef, Laila Gohar.
Each retailer was built as an artistic Room, maximizing CDG Hoodie's track record for innovation and presenting shoppers an immersive retail expertise.
While using the rise of online shopping, CDG expanded its get to by featuring collections via official and partnered e-commerce platforms. Social websites and vogue communities served spread the brand’s identity, generating items such as PLAY Heart tees and Converse sneakers viral throughout the world.
The CDG x Converse Chuck Taylor grew to become One of the more regarded sneaker collaborations in the world, assisting CDG achieve world-wide mainstream visibility even though keeping genuine to its edgy creativeness.
Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical displays, typically far more like art installations than trend exhibits attained globally media coverage, reinforcing the manufacturer's standing for groundbreaking creative imagination.
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The corporate also generates a line of agendered fragrances, the majority of which are unconventional on the globe of perfume and aligned Along with the types of its clothes.[6]